About Us

Our Founder

Dr. Steffie Tomson, a neuroscientist-turned-entrepreneur, is on a mission to help women move through life with confidence, clarity, and ease. With a deep understanding of how the brain and body work together, she left the lab to solve a problem too often overlooked—footwear that holds women back instead of propelling them forward.

From Lab to Lifestyle. Dr. Steffie Tomson.

Dr. Steffie believes every woman deserves to move through life unburdened by discomfort, outdated expectations, or limitations—and it all starts from the ground up.


"Women have been told to sacrifice comfort for style for too long. I knew there had to be a better way. As a neuroscientist, I understand how movement affects the brain, and as an entrepreneur, I refuse to accept ‘good enough.’ I started Steffie’s to give women shoes that don’t just look beautiful but actually help them move, think, and feel better. And we’re just getting started."

— Dr. Steffie Tomson

Steffie's Genesis.

The genesis of Steffie’s was this: women are asked to occupy high-performance roles, to think rigorously, to lead, to move—and yet the design of what they wear often adds hidden obstacles. While Steffie’s peers were optimizing brain-function in lab settings, she kept encountering the same refrain from professional women: “I’m dressed for success—but the shoes are screaming for attention.”

Steffie's Answer.

So Steffie’s set out to answer: What if the design of footwear could support your brain rather than distract it? What if high heels didn’t have to come with a trade-off in posture, stability or focus? The brand emerged to make those questions tangible. The features speak for themselves: purpose-designed heel geometry, materials selected to minimise cognitive friction, and styling that doesn’t look like “comfort gear,” but rather power gear.Beyond design, the mission is deeper. The brand stands for the idea that style should amplify confidence — not undermine it — and that every step you take should be in service of what you’re here to do, not a distraction from it.